LeadSloth

AUGUST 11, 2009

Terry: For the most part, clients use Salesforce-for-AdWords, which is a very elegant way to link leads with valuable AdWords data like keyword, search term, campaign, etc. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. B2B marketers can discover 65 techniques for generating more leads in this ebook from marketing agency Connect Direct. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

MAY 17, 2011

Automated lead management can help you tweak your scoring practices so that you keep up with the changing face of your prospects. It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

APRIL 4, 2013

Without understanding cost per lead, opportunity, deal win, and deal loss, it is difficult decision and impossible to predict. Your integration strategy may look great on paper, but your sales and marketing teams will be the ones executing on a day-to-day basis. Reinforce good behavior with training.

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

NetLine

AUGUST 2, 2023

Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report When it comes to types of content that B2B audiences are interested in, NetLine’s report also shows that eBooks, guides, and cheat sheets lead the pack. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

B2B Marketing Zone Posts

MARCH 3, 2010

Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo. Jon shared his “secret sauce” for lead generation. It was an excellent webinar for all of our Insiders at Find New Customers. White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Metadata

MARCH 28, 2019

Account-based Advertising is fully outlined in a brand-new paper that is now available for download. Custom Audiences from Marketo, Salesforce and Hubspot. Now marketing teams can automatically identify and engage existing contacts, then re-engage leads that may be stale or require additional activity. Get it here.

Demand Generation 40

Demand Generation Marketing AI Demand Generation 40

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Albacross

APRIL 24, 2019

If you’re facing this problem, the solution is simple: Stop generating leads manually, and start automating the process instead. Here are some lead generation tools that can help increase your productivity: AeroLeads. With these tools, you can generate more qualified leads and increase your sales. Cost Per Lead.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. Facebook Lead Ad isn’t designed to replace your landing pages. AdEspresso found their Landing Pages and Lead Ads had nearly identical cost-per-lead at around $0.94.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Inbox Insight

JANUARY 5, 2023

Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts. B2B buyers in the middle-of-the-funnel (MOFU) need to be educated, therefore white papers and eBooks are vital resources.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132