The Pros and Cons of Search vs. Display Ad Campaigns
BenchmarkONE
FEBRUARY 28, 2019
Arguably some of the most effective advertising happens right on a search engine results page (SERP). There are valid reasons to use search advertising and display advertising—and, savvy marketers combine the two. More conversions will occur when on the first SERP, as many searchers won’t venture past page one.
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