Bionic

FEBRUARY 23, 2023

Efficiency KPIs and Dependent Variables If you want to predict the cost efficiency of media placements, you need to include cost efficiency KPIs as dependent variables in your training data. Effectiveness KPIs as Dependent Variables If you want to optimize the effectiveness of your advertising (who doesn’t?),

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 19, 2019

Cost per Conversion (CPC): The aim of an advertising campaign on LinkedIn doesn’t end with conversions but the fact that what the prospects do after getting converted also matters. The cost per conversion is the measure of the average amount of money invested in converting a prospect through the LinkedIn advertising campaigns.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

SEPTEMBER 16, 2019

When running paid campaigns on LinkedIn, the marketers need to measure metrics such as Pay per Click (PPC), Cost per Click (CPC) & Cost per Million (CPM). Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 4, 2019

Cost per Conversion: No matter how impactful the ad campaigns on Facebook are, they should be cost-effective for generating positive ROI. A lower cost-per-click (CPC) may not essentially fetch a healthy conversion on the website, depending upon the quality of ad placement.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

JULY 30, 2019

As compared to the search ads, display ads have lower Cost-Per-Clicks (CPCs), lower Click-Through-Rates (CTRs) as well as lower conversion rates. Thus, display ads can be used to target those audiences that are likely to visit other or related niche sites. . Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40