WebMarketCentral

NOVEMBER 7, 2007

After making a convincing argument that search "blows away other channels"—because it makes your product service easy to find when buyers are actually looking for something like it, rather than interrupting them while they are doing some else (which is what most advertising is about), Hotchkiss identifies four reasons: Search is small.

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. by Copyblogger Dean Rieck (is that real hair?)

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 7, 2009

For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. If you have any experience with this tool, feel free to share it in the comments.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

SEPTEMBER 19, 2008

The closer your product is to the low-cost, tactical, single-decision maker end of the scale (e.g. computer network hardware), the better pay-per-click advertising works. For products that are very expensive, strategic and involve multiple decision makers (e.g. Long-Tail Keywords rock.

SEO 20

SEO Long Tail Marketing Cost Per Click Ad Frequency 20

WebMarketCentral

MAY 22, 2009

Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Well, for example, I manage one campaign for a client with a niche product sold in a limited geographic area. How often should that be?

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. Then he offers advice on how SEM clients and agencies can work most productively together.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20