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Privacy Policy Compliance & Optimization Check-up for Website Owners and Advertisers

ClearVoice

First of all, on all the main pages of your site, most people choose to put it in either the header or footer so that it’s accessible throughout all pages of your site (that use the header and footer). Privacy policy placement on landing pages. ” That’s exactly what you do in a privacy policy, folks.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

Eventually, I saw an opening at the financial news site TheStreet.com and, based on my experience with the credit-card documentary, I landed a job there as managing editor of MainStreet.com, a new site focused on personal finance. Click To Tweet. Full disclosure: Trae is a friend and I’ve hired her for freelance work.).

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Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign

Unbounce

Full disclosure—I’m pretty new to setting up Google Ads myself, in the interest of taking a genuine, no-foolin’ beginner’s approach. Quality Score is a measurement of relevance through an assessment of click-through rate, ad relevance, and landing pages experience. ” Terms to Know.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

Application: Same limitations as Yahoo’s PPC ROI calculator, but this calculator is a little more detailed, showing a matrix of results for different CPC (Cost-per-click) rates. disclosure – this is my company’s tool!) They want me to provide customer acquisition costs and the same per lead.

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ABM Measurement: The 9 Most Important Metrics to Track

Metadata

Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). Are they sticking around and checking out other pages? Go deeper than website traffic metrics by looking at how engaged leads are once they land on your website.

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10 Rules for Thriving at an Agency

Directive Agency

Full disclosure, sometimes my noggin needs a break and I will carpool karaoke it and jam out to some tunes. Search Engine Land – (LINK). We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). SEMrush Blog – (LINK).