Hubspot

OCTOBER 9, 2014

According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. People visited your site for a reason, and past browsing history is among the strongest predictors of future purchasing intent. Increase repeat visitor rates and engagement.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Anyword

OCTOBER 31, 2018

The industry is growing, and fast; Forrester predicts it will be worth $6.8 We also discussed optimizing costs around a final action like affiliate link click-out or email capture rather than running campaigns on a CPC basis. billion by 2020. This system leads to more efficient, and ultimately more profitable, campaigns.

CPC 65

CPC Cost Per Click Advertising Agencies Newsletter 65

Martech Advisor

NOVEMBER 5, 2019

In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). As a result, they saw a 7% increase in purchase intent, along with a 14% lift in brand awareness.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100