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Amazon Prime Day + The Power of Name Dropping in Ad Copy

Anyword

Whether it be in the headline or ad copy, all of these high-performing Facebook ads mentioned Amazon or Prime Day. When looking at a sample set of 200K out of millions of data points, we filtered for ads that included “Amazon” in either the headline or post copy. The result? These ads …. Generated over $96K in spend.

Amazon 52
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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

Branding guidelines, created by a branding agency, are a cornerstone document within a content marketing strategy that fuels your content plan — and resulting content assets. Facebook Live videos? Three Sample Scenarios for Success [2,400 words]. Communications or media agency. Blogs posts? White papers? 2,500 words].

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

The panel’s discussion turned toward scientific testing across large sample sizes for Google Shopping campaigns, testing thousands of products and queries over controlled time periods. Customer Match’s reach is sadly still limited, accounting for only 5% of all advertiser clicks. The Mad Scientists of Paid Search.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Decide where you want visitors to be directed when they click on your ad -- either to a specific LinkedIn page, or to a website. Ad Headline.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Maximum cost-per-click (CPC) bid , where you'll be charged each time someone clicks on your ad.

Linkedin 101
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5 B2B Marketing Strategies To Explode Your Company's Growth in 2018

Albacross

According to ReportGarden , the average Cost Per Click (CPC) on Google AdWords is $20.08, but that of Bing Ads is only $7.99. And because these platforms operate using a bidding system, having more advertisers naturally drives the CPC up. But CPC is only part of the picture… what about overall acquisition costs?

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

Here’s a sample of one of his Top 20 Tech Sponsored Content ads round-up for your swipe file: Resources: Best Practices for Building Your Own Ad Creative. If you’ve done any advertising on Facebook or Google Ads before, LinkedIn’s budgeting platform should feel pretty intuitive. Looking for even more inspiration?