Online Advertising: Everything You Need to Know in 2018
Hubspot
AUGUST 2, 2018
That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. No sane person would ever click on it. If they want to pay lower a cost-per-click, they have to settle with stooping at the bottom of the ad rankings. Purchase Behavior. 44 percent.
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