Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting?

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Metadata

OCTOBER 4, 2023

I like to use Metamatch audiences, specifically for Facebook and Instagram, to drive traffic to our company’s website. TLDR: Metamatch does not rely on self-selected employment information coming from Facebook profiles to build B2B audiences. We have our own data that we use to find the right people at the right accounts.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. It’s a tough spot to be in and likely pushing you to embrace what Johnathan Dane , Founder of KlientBoost and presenter at DEMAND 2023, calls “shortism.” If your budget did fall, keep reading.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

Single Grain

APRIL 24, 2023

Results: Converted Leads With Free Trial Sign-Ups Twenty20’s website traffic increased by 403% while achieving the same consistent revenue per session. We advertised to Twenty20’s target market, which reduced advertising expenses by 72.49%, and promoted a free trial rather than a paid service.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Metadata

DECEMBER 8, 2021

You can get away just fine by using many of the same metrics for both your ABM and demand gen campaigns. You can use demand gen to: Target companies and prospects that still meet your Ideal Customer Profile Focus on educating the market on big macro changes Make sure you’re not leaving good revenue on the table.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Circle Studio

OCTOBER 12, 2017

testing two versions of a landing page or email and choosing the version that leads to more conversions. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. It coordinates personalized marketing and sales efforts targeted at specific, named accounts.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

PathFactory

SEPTEMBER 5, 2018

Effective targeting, messaging, testing and optimization are all worthy challenges on their own. Emily Thurman , VP of Demand Generation at AlienVault. We run awareness campaigns targeted to C-level audiences. Identify thought leaders and target the same type of followers they have with similar content.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40