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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs.

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Measuring Customer Experience for B2B Marketers

Oktopost

Search Engine Optimization metrics help to link quality and quantity of traffic on your brand’s website. A properly SEO-optimized brand site is one that has an innate understanding of its target audience and personas. However, this challenge shouldn’t dissuade you from optimizing your CX. Marketing KPIs.

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Why Marketing ROI Is So Important, and How You Can Measure It

Adobe Experience Cloud Blog

In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. Cost per action. It’s clear marketing ROI is important. Average order value.

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Why Brands Are Failing with Identity Resolution—and What You Can Do About It

Martech Advisor

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. 50% Decrease cost per acquisition. 42% Increase in revenue per customer.

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What are the top skills you need for digital marketing?

Martech

Marketers should be able to analyze data from various channels such as paid search, email, display ads and social media to identify opportunities for improvement and provide actionable insights. Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical.

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Why ABM Is Your Small Team's Secret Weapon

Hubspot

Even before the world changed, Forrester showed that 65% of B2B buyers prefer to conduct their purchase research online rather than work with a salesperson (and we know that's who you had staffing your booths). First, you'll want to look at campaign metrics to make slight tweaks or optimizations. The resounding answer? Go digital.

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ABM ROI Numbers for the CRO

Terminus

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. Customer Acquisition Cost (CAC). All music to the CRO’s ears. million and an ROI of 313%.