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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Any action that advertisers want their audience to take can be considered a conversion. Common examples of conversions include making a purchase, signing up for a newsletter, or requesting a demo. What is Cost Per Acquisition? What is Cost Per Click Advertising? What is a Conversion Pixel?

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The 3 Most Effective Ways to Grow Your Email List

Contently

The email newsletter remains the most impactful channel for reaching your audience—a direct line of communication unobstructed by fickle algorithms. Right now, there’s no easier way to target buyer groups than through Facebook and LinkedIn. Drive users to a newsletter subscription page with a strong CTA.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Medium : to track the overall marketing campaign for the source (like social media, cost-per-click (CPC) or email campaign).

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Driving Subscription Sign-Ups with Paid Content Distribution Sequencing

Anyword

What’s more, when you combine the value and versatility of your content with Facebook’s ability to reach large audiences at scale, you can create something extraordinarily powerful for driving conversions: a content-based funnel. They can be short and require minimal effort from the user, like a funnel for acquiring newsletter subscribers.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. If the cost per acquisition is higher than your CLV, then you may have been paying too much for your customers. Using long-tail keywords will be more cost-efficient.

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Social Media Marketing Terms You Need to Know

ClearVoice

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. Social media marketing terms for Facebook. The platform has 2.4