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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Account-based advertising displays ads exclusively to specific job titles at your target accounts. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing.

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How to Get Smart About Retargeting Ads

Sharpspring

How can you maximize your ROI while reducing your cost-per-acquisition? A relatively low conversion rate and high cost-per-click (CPC), ultimately resulting in an extremely high cost-per-acquisition (CPA). cost-per-mille (CPM), 5.2% Thankfully, new A.I.-powered

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The Big List of Content Marketing Acronyms

Brandpoint

Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers.

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What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

This reduces the amount of time customers need to spend to purchase your product or service, increasing the chance of a conversion. Here are the most common ones offered: CPM or CPTCost per mille or cost per thousand: The advertiser is charged for every thousand views their advertisement receives.

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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. Most of these platforms let you choose from pricing models like cost per mille/impression (CPM) and cost per click (CPC). What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms.

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How to Get Started with Performance Marketing

Outbrain

The internet changed forever the way consumers browse and buy products. With affiliate marketing , a commission is earned for the online promotion of the product or service of another company. The affiliate receives payment only for actions taken, such as clicks, conversions or leads.

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Unlocking the Potential of Podcast Marketing

Bluetext

With this growing form of entertainment comes an increased opportunity for brands to spread the word about their products and services. This puts them at an advantage over other channels like display ads or video ads. CPA ads are charged based on the number of conversions from the ad.