Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) These reports provide insights into the efficiency and effectiveness of your acquisition campaigns.

Paid Content 78

Paid Content Acquisitions Cost per Acquisition Marketing AI 78

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. That’s “earnings per click.” ” Without earnings per click, you’ll never reach your full potential as an affiliate marketer. Thing Two is also cool, but its cost per click is only $1.

Cost Per Click 124

Cost Per Click CPC Advertising Agencies Landing Pages 124

SnapApp

APRIL 4, 2018

Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. CTR, Unique CTOR, Forwards/Shares and links clicked on. Cost-per-acquisition (CPA, ideally under target $).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Sprout Social ) Half of C-suite executives want to spend one hour per week engaging with this type of content. Hootsuite ) LinkedIn posts with images receive 2x higher comment rates.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Zoominfo

JULY 14, 2023

Email marketing is also a source of key engagement metrics, such as clicks, conversion, bounce rate, open rate, and unsubscribe rate. This is a great way to share company news, new content, product updates, and upcoming events. Having clear B2B marketing metrics will make it easier to track the ROI of your efforts.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Convert

AUGUST 15, 2022

Conversely, if you are already investing tons of money into one of these channels, such as your ads, but not seeing ROAS, then you know what to do… optimize your pages. Knowing your top performers shows you where to focus your acquisition budget. Reduce Cost of Acquisition from Paid Search and Improve ROAS With Experimentation.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59