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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. improvement in the return on demand marketing investments over current industry baselines for performance — a substantial, not an incremental, improvement. Standardized, automated workflow management.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

On the back end, these companies have, on average, around 30% more confidence in their marketing measurement and attribution methods, such as multi-touch attribution, lift studies, and propensity modeling.” Comment: Measurement in marketing is about understanding what earns attention and persuades and what doesn’t.

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Marketing Automation at Scale: Defined

Capstone Insights

Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. It also helps marketing become a more predictable and measurable revenue producing function. When using marketing automation at scale, several platform attributes become critical.

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Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). And if you really care about marketing automation success, tilt the odds in your favor by buying the full report. __ * I really struggled to find the best way to present this data.

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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Then I saw ZenIQ. Now things start get interesting.

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83% of marketers rip-and-replace a martech app each year — here’s why

chiefmartech

This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech Today to launch a research study, Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors. I picture every martech vendor sitting on the edge of their chair for this one.

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Sales Enablement in the Experience Economy: Strategic Considerations for B2B Enterprises

Martech Advisor

What messaging and training do they need to buy into the tool? To ensure your sales enablement platform is set up to help bridge this gap involves a few key elements: Can your platform provide efficiencies back to the marketing organization to plan and distribute orchestrated content and integrated campaigns that support the buying journey?