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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

On top of that, our data shows a positive correlation between time spent on social media and the likelihood of purchase based on familiarity with a brand. Both F acebook and Youtube have introduced shoppable live video to help brands bring the televised home shopping experience into the new decade.

Buy 141
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9 Surprising New Facts About Social Media in America

Convince & Convert

I have read that African-Americans use the mobile Web at a much higher rate than the population at-large, and given the propensity of Twitter users to participate via mobile device, I wonder if that’s part of the correlation? Either way, I found it to be a very interesting statistic. The Emergence of the Super Socials.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. You just see, at least from a traditional television perspective, those rating points increase and the viewership increase.

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9 Surprising New Facts About Social Media in America

Convince & Convert

I have read that African-Americans use the mobile Web at a much higher rate than the population at-large, and given the propensity of Twitter users to participate via mobile device, I wonder if that’s part of the correlation? Either way, I found it to be a very interesting statistic. The Emergence of the Super Socials.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. 1. There are 1.9

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Neuroscience Makes Strong Case for Engagement, Personalization in Marketing

Hubspot

The Facebook page had statistically higher levels of emotional engagement than The New York Times and Yahoo! Take a look at the results of an experiment NeuroFocus ran with a Visa ad on television, on a corporate web page, and on a social media site. But ultimately, subjects' memories weren't activated enough in any context.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Remember how much of a game-changer television ads were to print and radio? Embed video “teasers” into banner ads across the Web to redirect engaged prospects to your homepage and correlating case studies, customer testimonials, brand overviews, etc. The appeal of the play button. Capture sales leads with longer form video.