Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Embed video “teasers” into banner ads across the Web to redirect engaged prospects to your homepage and correlating case studies, customer testimonials, brand overviews, etc. Some statistics show email conversion rates increase up to 300% when video is included. Capture sales leads with longer form video.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Paul Gillin

JUNE 24, 2010

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. Pitney Bowes was able to correlate savings in call center costs and estimate that the forum more than paid for its first-year costs in just a short time. History and Correlation. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JANUARY 30, 2015

to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Regression analysis is a statistical process that compares the relationship between different variables in a sample. Two words: correlation and causation. Google, Hubspot, Salesforce.com).

Correlation 28

Correlation Verticals Salesforce.com Sample 28