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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. To illustrate, in 1998, long before companies like Google, LinkedIn, or Salesforce.com were dominating B2B sales and marketing, revenues at Dun & Bradstreet (D&B) were a modest $1.4B. Account-based marketing?

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

The round was led by Shasta Ventures and includes new investments by Felicis Ventures , Correlation Ventures , and the Funders Club. LeanData on the Salesforce.com AppExchange. TidalWave PR. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

The round was led by Shasta Ventures and includes new investments by Felicis Ventures , Correlation Ventures , and the Funders Club. LeanData on the Salesforce.com AppExchange. TidalWave PR. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1

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How to Calculate Social Marketing ROI

Paul Gillin

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. Pitney Bowes was able to correlate savings in call center costs and estimate that the forum more than paid for its first-year costs in just a short time. History and Correlation. Defining ROI.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Volume of traditional PR opportunities that often arise from highly viral content. If you get the story right, the content takes care of itself. Kelsey Libert.