Adobe Experience Cloud Blog

FEBRUARY 17, 2011

MarketingSherpa claims that online video is a close second to word-of-mouth communication when it comes to influencing key decisions. Replace static ads with viral pay-per-click (PPC) displays. No other media channel communicates a deeper, richer message or leaves a more lasting impression than video.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. But, it's not a 1:1 correlation in my mind. link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!]

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

They can’t Quibble: We (MotiveQuest) have social media metrics (brand advocacy via the Online Promoter Score) that have a strong, positive correlation to sales – see case study of work we did with MINI USA here: [link] TO’B [link] Tom O’Brien Great post Jason – here is my addition – and a quibble.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

JULY 14, 2010

I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post! Because humans don't scale, how are we to put a cap or number to their behaviors online?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

SnapApp

MARCH 2, 2018

With a complete map of the journey from anonymous user to loyal customer, you can look at the impact of each tweet, blog post, and PPC ad, then double down on what works, and cut the budget burners. . . You promoted it with some social PPC, and sent it to your blog subscribers. Source ). . But here’s the problem: . Source ). . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). Our lists were similar.

Social Media 160

Social Media Media Stats Statistics 160

Referral Rock

OCTOBER 9, 2019

Just like a brand new store in town without a reputation is not likely to have many word-of-mouth reviews, a brand new site is not likely to have many referring domains, backlinks, etc. Make sure you find the correlation between those two variables to determine what needs to be edited.”. Multiple Factors.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Convince & Convert

SEPTEMBER 1, 2010

I wrote about a similar topic recently is the correlation between how businesses view social media and driving a manual transmission (for the first time). If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

JUNE 18, 2019

Blake Emal : So, that’s like word of mouth. And what I mean by that is as marketers, we literally decide that we’re like marketing God in that we can put value on anything and it’s only valuable if we can directly correlate it to revenue. For me at least that’s paid dividends in my career.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : So, that’s like word of mouth. And what I mean by that is as marketers, we literally decide that we’re like marketing God in that we can put value on anything and it’s only valuable if we can directly correlate it to revenue. For me at least that’s paid dividends in my career.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convert

OCTOBER 25, 2022

Social proof like reviews and other UGC (User Generated Content) is essentially digital word of mouth, showing your potential customers that your store is reputable and other customers have had brilliant experiences with your products. Track scroll depth on landing pages from PPC ads. Kat Garcia, Founder, Email Science.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59