Customer Experience Matrix

JUNE 11, 2015

Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. When Highspot was founded in 2012, it focused on better content discovery for sales people. It has now redefined its core mission as improving results by showing which content is working.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge.

Top of Funnel 272

Top of Funnel Work Management Analysis Marketing Management 272

Biznology

NOVEMBER 15, 2018

How much content have you created and curated for your business in the past twelve months? If you’re like most companies, you’ve dedicated a significant chunk of time and money into developing content designed to attract attention and drive sales. Why isn’t your content converting customers and driving sales?

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all.

ROI 50

ROI Paid Content Social Marketing Webcast 50