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What Can Social Media Do for SEO?

Oktopost

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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Practical Advice From Rand Fishkin on 9 Common Marketing Problems

Hubspot

Check ''em out to learn about the future of SEO, how to generate leads fast , and how to prove the ROI of content. Actionable Marketing Advice From Rand Fishkin''s Inbound.org AMA. 3) How to Prove and Report on the ROI of Content. These three actions lay the foundation for your overall SEO and marketing strategies.

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B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search

Directive Agency

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve. . Keyword research, the backbone of search optimization, is rapidly evolving. That’s some market share you can’t afford to pass up.

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50+ Powerful SEO Statistics That Will Help You Boost Traffic to Your Site

Optinmonster

Since this is a big list of statistics about SEO, here’s a table of contents to guide you through. Content Marketing and SEO Statistics. Voice Search and SEO Statistics. 93% of online experiences begin with a search engine. Search is the #1 driver of traffic to content sites, beating social media by more than 300%.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.