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How to Make Your Content Convert

Biznology

Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” According to Wikipedia , “…the ‘average’ American reads at a 7th or 8th grade level.” Easier text correlates highly with lower bounce rates and increased engagement with your CTA’s. Write Simply.

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How to Calculate Social Marketing ROI

Paul Gillin

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” History and Correlation. Defining ROI.

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