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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. What used to be clear roles (i.e.

Planning 100
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What Trigonometry Has to Do With Marketing?

The Effective Marketer

It was only after a while that I was really able to put my skill to good use, when I started working in an office environment, and I didn’t have to look at the keys of the computer in order to type something. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100
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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Note : The emails are in no particular order and the senders were selected at random from a variety of emails I get. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

The ones that I hear most often are: The budget is already very tight and we don’t have any money to hire an outside copywriter. We just need site visitors to fill out our online order form. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action.

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effective marketer principle 7: run productive meetings

The Effective Marketer

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100
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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Note: The emails are in no particular order and the senders were selected at random from a variety of emails I get. 3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting.