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How to craft an effective AI use policy for marketing

Sprout Social

To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process.

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What’s behind the MarTechBot curtain?

Martech

As martech and marketing operations leaders, this open access is both a blessing and a challenge. Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. And led to further reflection.

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The Responsible Approach to Generative AI

Content Standard

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. They are cloud-based platforms that allow users to interface with pre-trained AI models directly in an unstructured environment.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

The Greening of Training: How Sustainability is Reshaping Organizational Learning SkillSoft. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. The Greening of Training: How Sustainability is Reshaping Organizational Learning SkillSoft. Copyright © 2008 CNET Networks, Inc.

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The Rapid eLearning Blog

Buzz Marketing for Technology

It’s easy to lose sight of the fact that most people who build elearning aren’t the high profile vendors talking about $100,000 courses. One training manager told me that they used to send their staff out to learn Flash programming. In fact, they now train their subject matter experts (SME) to use the tools.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Operations. Operations. This self-scrutiny is the result of a changing groupware market, which has caught the attention of major players in the operating systems and Internet industries, including Microsoft, Netscape and Oracle. TO SELL GROUPWARE IN EUROPE, VENDORS MUST CLOSELY MATCH SOLUTION WITH END-USER NEEDS.

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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

The more CMOs that understand that they can define and control their categories, the more power the vendors and the companies will have. Play Bigger Insight: We were all trained in business to look for product/market fit. And now, literally every single function in the business is operated in the cloud.

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