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How CMOs should respond to ChatGPT’s marketing impact

Martech

The tool challenges the one trait humans always thought they would have over machines — creativity. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

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The Responsible Approach to Generative AI

Content Standard

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. They are cloud-based platforms that allow users to interface with pre-trained AI models directly in an unstructured environment.

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inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0

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The Rapid eLearning Blog

Buzz Marketing for Technology

Of course, there are some poorly designed rapid elearning courses which appear to give credence to that argument. But it won’t take much of a search to find just as many examples of poorly designed elearning built the non-rapid way. One training manager told me that they used to send their staff out to learn Flash programming.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

More advanced generative AI models, such as Open.ai’s GPT and Google’s Imagen, have been designed to produce written text, images, audio, and other types of content based on text-based directives (aka prompts) from users. Because of this, brands should use AI to enhance human creativity—not replace it.

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What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience. What has been your experience, both as a vendor and/or a B2B customer?

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B2B marketers are stumbling in the dark

Online Marketing Institute

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. 237 posts from The Drama 2.0 All rights reserved.