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Marketing Insider Group
SEPTEMBER 15, 2010
At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. Social Media And Your Personal Brand.
ScanmarQED
OCTOBER 25, 2023
Similarly, MMM relies on historic performance to provide statistical confidence in media measurement. By analyzing past data on media consumption, advertising campaigns, consumer behavior, and buying trends , MMM models can identify patterns and extract meaningful insights.
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Marketing Insider Group
JULY 13, 2010
And despite any reservations you may have, social media can help you get ahead. By better understanding their customers’ purpose within each community, marketers can construct the right strategy to both engage and assist.” Trend #1: Social media is being used more and more by professionals for decision making.
Industrial Marketing Today
JULY 29, 2010
The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.
B2B Marketing Zone Posts
AUGUST 3, 2010
True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). Dead wrong.
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