ScanmarQED
OCTOBER 25, 2023
By analyzing past data on media consumption, advertising campaigns, consumer behavior, and buying trends , MMM models can identify patterns and extract meaningful insights. This historical data forms the basis for optimizing media planning, understanding audience reach, and measuring advertising effectiveness.
Marketing Insider Group
SEPTEMBER 15, 2010
While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. All rights reserved.
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Marketing Insider Group
JULY 13, 2010
This is an interesting conclusion because it highlights the importance of setting objectives before B2B Marketers get involved in social media planning and before picking which sites to focus on. Trend #4: Social media participants expect companies to join the conversation. All rights reserved.
Industrial Marketing Today
JULY 29, 2010
The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.
B2B Marketing Zone Posts
AUGUST 3, 2010
Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. It’s particularly useful in its approach to copyright and permissions. Do You Plan For The Content Experience? Media Plan (5).
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