Adobe Experience Cloud Blog

MARCH 11, 2019

Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. To really solve the attribution puzzle, you need the right metrics in the right places to track the right numbers. These soft stats can help you spot the early indicators that lead to conversion. Sales-qualified leads.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. Opportunity Lead Source.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Full Circle Insights

SEPTEMBER 12, 2022

We’ll explain what Account Based Marketing is, review its benefits, share the importance of measurement, and give some tips on how to implement an ABM strategy that engages with more prospects, creates more conversations, and ultimately generates more revenue. After reading this guide, you’ll learn: • What is Account Based Marketing? •

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. First, we use Mintigo to generate an account fit score for all of the prospects in our database. This ensures we’re in alignment and stay in alignment throughout the year.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

LeanData

JULY 13, 2020

In the past, the GE Digital Marketing team would generate thousands of qualified leads for sales each month. However, without proper lead tracking, sales processes, and data management, it was difficult to track which opportunities resulted from marketing sourced leads or how they impacted revenue. The Problem.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. m) Lead and customer lifecycle management.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The ABM Agency

APRIL 21, 2023

Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Identify High-Value Prospects B. You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

JUNE 30, 2016

The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., Bounce rate, time-on-site, clicks, and even—to an extent—an isolated view of search rankings don’t relate directly to revenue and don’t give an accurate view of an SEO campaign’s value. Keyword Ranking Are Helpful, Sometimes.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Adobe Experience Cloud Blog

JUNE 5, 2019

Pipeline value? If you don’t have a solid understanding of how your campaign leads to real business impact, you don’t have anything at all. These metrics include marketing qualified leads (MQLs), clicks, impressions, opens, and downloads. how long does it take for someone to go from lead to qualified lead to pipeline?).

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. Webinar Metrics to Measure: Registrations, attendance, and conversions from event page views to registration. Ever consider running a webinar series?

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Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

APRIL 15, 2013

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. The inside sales rep is key to ensuring proper lead handling and is the day-to-day grease to your alignment engine [Tweet This]. Sales says “those leads are junk”.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 28, 2015

As an Account Executive at Marketo, I have conversations with marketers every week, and one of the most common pain points is not being able to automate event support. Increase an attendee’s lead score : (+5 for event registration, +15 for event attendance). Some of you may be wondering, event check-in app?—What’s

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Bluetext

JULY 21, 2022

There are a wide variety of ways to collect customer feedback and track preferences, especially with modern digital attribution tools. . Everybody’s inbox is flooded, we’re all multi-tasking and the distractions can feel limitless while reading emails. This is largely attributed to the desire for fast and precise answers.

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Multi-Touch Attribution Ideal Customer Profiles Lead Scoring Lead Ranking 26

Adobe Experience Cloud Blog

MARCH 27, 2017

However, one of the largest challenges that marketers face is determining how to properly attribute revenue across marketing activities. Healthy reporting requires multi-touch attribution, which allows you to evaluate all the touchpoints needed to make an impact. Adopt a Solution That Grows with Your Needs.

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Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

DiscoverOrg

MARCH 27, 2017

More specifically: Account-Based Everything (ABE) is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts. Q: What specific metrics can marketers track to prove the impact of ABE outside of leads generated? It] is about influence.”

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Account Based Marketing Sales Management ABM Top of Funnel 120

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. Think quality over quantity, and account health over leads. ABM is all about influence.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Today’s prospects and customers want to have a conversation. What will lead to him developing the best manners over time? And the comparisons don’t end there.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JULY 20, 2015

You may be surprised at how often your campaigns generate offline leads. Multi-touch Attribution. If phone calls aren’t part of your attribution, you’re overlooking a valuable touchpoint and you’ll lose the trail when a prospect picks up the phone. Characteristics of a Qualified Lead. Common Questions.

Paid Search Agency 48

Paid Search Agency Multi-Touch Attribution Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) According to Andrew Kordek, your email subject lines should have C.U.R.V.E — Curiosity, Urgency, Relevancy, Value, and Emotions. As such, marketers need to look into applications that can support multi-channel relationships with customers.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.). H ome improvement retailer Lowe’s recently demonstrated the value of mobile video ads with their #lowesfixinsix campaign on the popular video app Vine.

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Paid Content ROI Advertisements Advertising 48

Heinz Marketing

MARCH 10, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing Attribution models always seem to be a hot topic. What’s the best attribution model? Do you need an attribution tool/platform? How do you implement it? I would imagine most companies have asked these questions at some point.

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Marketing Attribution Lead Ranking Multi-Touch Attribution Touchpoints 109

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. How can we calculate the value it brings to the business? The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Yet content attribution models can look different across companies.

Top of Funnel 109

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 109

Engagio

MARCH 20, 2019

The problem of Marketing Attribution has been challenging marketers ever since there’s been marketing. So, why is attribution so hard for marketers? Attribution is Hard. Multi-channel interactions : customers interact with businesses on multiple channels, online and offline. This brings us to attribution.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

Here’s what marketing leaders find most challenging about revenue marketing and tracking ROI: Lead Quantity vs. Quality. Sales teams demand more leads but often complain they’re not the right ones. We know that not all leads are equal, and the challenge is measuring quality, as well as quantity. Attribution.

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Multi-Touch Attribution Lead Ranking Multi-Channel Sales Cycle 134

SendinBlue

JUNE 29, 2022

More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Effortless lead capture. Collecting leads’ contact information with online forms is the most common example of marketing automation.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Full Circle Insights

FEBRUARY 28, 2021

That’s frustrating, and in business, much of the conversation around improving the customer experience addresses ways to get a complete view of the customer — otherwise known as a single source of truth. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Designing a Lead Lifecycle.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Adobe Experience Cloud Blog

AUGUST 3, 2018

Over the past few years, retargeting has continued to grow as an effective way to acquire new leads and customers. The goal of retargeting is to drive conversions, but you need to give people something of substance to facilitate that process. Here’s how we segment at Marketo: Buyer Stage. Attribution Matters.

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94

Adobe Experience Cloud Blog

AUGUST 3, 2015

It’s me, Johnny, with your next blog from the Marketo Institute! This time around, we’re going to take a look at conversion rate. Conversion rate is one of the most important marketing metrics. It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on.

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Conversion Rate Marketo Advertising Channels Multi-Touch Attribution 48

Contently

MAY 21, 2019

It requires maximizing the real estate on your site to drive conversions, putting a spin on traditional e-commerce. So when someone makes a purchase, it’s easy to show how a piece of content leads to revenue. The second method is content attribution. How you value those actions depends.

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Multi-Touch Attribution Content Marketing Marketing Analytics Tools Content 157

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Buffer

SEPTEMBER 3, 2019

Attribution to the rescue! Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today.

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Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Adobe Experience Cloud Blog

APRIL 22, 2019

Here are five ways marketers can deliver superior value to clients—to improve acquisition and retention: 1) Get Personal. Through the use of demographic and behavioral data , segmentation, and lead scoring, firms can gain the rich, 360-degree customer view they need to deliver the personalized messaging clients expect.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Your buyer’s fundamental definition of value has changed, which means you must be agile and quickly adapt to that change.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85