How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
NuSpark Consulting
FEBRUARY 5, 2017
According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts. These included: Ability to reach the right buyers.
Let's personalize your content