article thumbnail

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Most of the features Matomo offers that Fathom doesn’t are advanced analytics capabilities. What to do? If GA4 will meet your needs going forward, great!

article thumbnail

7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

LeadLander 7. With its robust features and comprehensive data, SEMrush enables marketers to uncover valuable insights, identify opportunities, and stay ahead of the competition. LeadLander : LeadLander is a lead generation and tracking tool that helps marketers identify anonymous website visitors and track their interactions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). The marketing reporting features allow you to monitor performance of various marketing activities. Only customers with specific conversion tracking (e.g. Conclusion.

article thumbnail

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

I like the search engine and search phrase features. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. The issue here is improving conversion rates while capturing intelligence. By limiting form fields, conversions increase. Sales people can be alerted immediately when activity occurs.

article thumbnail

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

article thumbnail

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

article thumbnail

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.