Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary. Catch all episodes here.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. It has been an inflection point and people have realized that this technology has reached a point where you could have meaningful human-like conversations and drive efficiency. Interview edited for length and clarity.)

Marketing AI 78

Marketing AI CPO Verticals Terms and Conditions 78

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

AUGUST 15, 2023

So see what you can do to serve that broader long tail of the internet with your wedge and see if you can get that going. Therefore, my early conversations were not with security people but rather with developers and entrepreneurs, especially founders of companies in the DevOps space. Art by Natalie Harney.

Validation 52

Validation Startups CPO B2B 52

PathFactory

FEBRUARY 19, 2020

B2B marketers need to realize that every time a] buyer cannot find the content they are looking for — that bounce represents a significant opportunity cost — because you may never get another chance to convert that prospect into a customer.”. – In other words, it’s causing leads to bounce before they can enter your funnel. “[B2B Summing up.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Seismic

MAY 11, 2021

I was recently joined by Seismic Chief Product Officer Krish Mantripragada to discuss the ins and outs of AI-guided selling , what it means for sellers and marketers, as well as Seismic’s vision for AI in sales. Highlights from our conversation can be found below. Krish Mantripragada, CPO | Seismic.

Marketing AI 59

Marketing AI Paid Search Agency Companies CPO 59

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100