Remove strategy
article thumbnail

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

It’s tempting to discuss the business strategy behind this, but I assume that you Dear Reader are a marketer and therefore it's not your problem So let’s look at what the system actually does. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. Contacts are rescored nightly.

article thumbnail

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

article thumbnail

How to Make Customer Experience the Heart of Your Internet Marketing Strategy

Hubspot

Here's a question for you: How much does customer experience factor into your marketing strategy ? Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM !

article thumbnail

How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Top 10 online video promotion strategies. Today, your SEO strategy for YouTube is as important as your Google strategy. Feature videos on your website.

article thumbnail

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Including a video on your landing page can increase conversion rates by 80%.

article thumbnail

30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Don’t worry about trying to individually follow each woman on Twitter; we created a Twitter List to makes things easier for you! Bringing more than eight years of experience in graphic design and conversion rate optimization to the table, Olivia knows how to make people say “yes” and increase her conversion rates.