How to Get the Most Out of Your Search Ad Budget
Zoominfo
MARCH 15, 2022
You might split a campaign where half of it targets MQLs and the other half targets opportunities. Maybe the cost per MQL is high, but the cost per opportunity is low, or vice versa. Send 50% of those who click on your ad to page A, and the other 50% to page B and compare results. You can also test landing pages. Inconsistency.
Let's personalize your content