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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions.

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HubSpot Product Update Roundup—October 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Which Webpages Should Have a Bot Versus Pop-Up Forms?

SmartBug Media

In our world of constant, data-driven website optimization, we are always looking for the next great idea, tool, or hack to help improve bounce rates, time on site, and exit rates; however, too often conversion rates are left untouched. If it’s not converting, then it’s not being utilized to its fullest potential.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Email Marketing Services in 2023 Choosing an email marketing platform can be difficult as providers offer different features and pricing options. Platforms like MailChimp , HubSpot , and Constant Contact offer consistent, user-friendly experiences that let you set customer journeys and send emails.

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Igniting Your Account Based Marketing Strategy with LinkedIn

Lake One

You’ll use LinkedIn’s advanced search feature to find the types of accounts most suited for your business. Luckily, LinkedIn integrates with HubSpot’s CRM. Any contacts generated through sponsored content will automatically be imported as contacts into HubSpot. A standard ad click rate is 0.06% for LinkedIn.

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The Top Four Landing Page Builders to Help Boost Conversions

ClearVoice

Here are four great options, from @HubSpot to @Unbounce. In this article, we will look at several landing page builder options that can help you build highly attractive and compelling landing pages that drive conversions. 4 Landing page builder solutions for boosting lead gen conversion: 1. marketing Click To Tweet.

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Tips and Tools For Improving Your Website UX

SmartBug Media

UX best practices promote improving the quality of the users’ interactions with and perceptions of your product or service, and there are many things you can do to improve the UX of your website, such as: utilize white space effectively. Utilize the same color patterns for clickable buttons and links and limit the “ask” for each page.