Webbiquity
FEBRUARY 25, 2011
How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog. How to Double Your Conversion Rate in the Next 5 Minutes by KISSmetrics. Of course, done improperly, it can also be a tremendous waste of money.
Webbiquity
JUNE 17, 2010
Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random.
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Webbiquity
FEBRUARY 7, 2010
Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.
Webbiquity
FEBRUARY 18, 2010
Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. by Search Engine Land. Post this on Diigo.
Webbiquity
JANUARY 17, 2011
According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Still don’t think social media is important for marketing your business? Related Post. Share this on Bebo. Post on Google Buzz.
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