Remove writing

The Forward Observer

article thumbnail

The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
article thumbnail

The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Learn how to use his techniques to write ads that sell with certainty. Hopkins clearly shows how to write copy, provides methods for testing it, and shows how evidence-based advertising gets results in a measurable and cost-effective way. Letter writing – Hopkins shows how to write a sales letter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social.

article thumbnail

The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

.: The Next Generation of Account-Based Sales and Marketing by Latane Conant Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut (Marketing Book Podcast interview) Who by Geoff Smart and Randy Street The Marketing Leader’s Code: Unlock Your Potential – Learn The Secrets Of Successful (..)

Planning 161
article thumbnail

The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted.

Planning 130