Tony Zambito
FEBRUARY 11, 2011
Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B Blogging Trends in 2011. I was honored to have contributed and noted some concerns related to the proliferation of blogging and how to consistently offer high value content.
Tony Zambito
APRIL 29, 2012
While efforts are made to develop the usual litany of content such as white papers and other mediums, they are focused on a generic understanding of challenges and issues. Content was developed to support the buying scenarios buyers found themselves in and not according to previously mapped generic buying stages.
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Tony Zambito
APRIL 5, 2011
The buyer suffers from this because there then is a high redundancy factor of similar types of content distributed via the web, emails, events, and that word most buyers cringe at – campaigns. There is a lack of creativity in lead nurturing activities and plans.
Tony Zambito
JULY 18, 2011
They can disguise it all they want with white papers and all but it still comes down to pushing a product on me. From Content Presentation to Social Interaction. The idea of using content to create CTA’s (Call-to-Action) is not necessarily a new idea. That’s not listening in my book.”
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