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LeadSloth
AUGUST 24, 2009
For best results, the website and nurturing campaigns need to be highly relevant for them. Also, lead scoring only works if you know who you want to target. No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on.
LeadSloth
JULY 14, 2009
All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Choose keywords that are relevant. How Search Engines Work.
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LeadSloth
SEPTEMBER 24, 2009
Additionally, enriching the data with the prospect’s interests makes it possible to better target your campaigns. Create Some Good Content. The key ingredient for lead nurturing is high-quality content, not about your solution itself, but about the broader issues that it addresses. Make Sales Happy Quickly.
LeadSloth
JULY 12, 2010
I see two clearly distinct target groups for HubSpot: Small business owners. But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. Small Businesses.
LeadSloth
JANUARY 12, 2010
Creation of buyer-centric content. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. These are the trends that are mentioned most often: Improved ROI & Reporting. are enabling and 2.)
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