Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Sounds simple – right? But how can you do this? The answer?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

NOVEMBER 17, 2016

Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention. LEAD GENERATION. After all, all influencers started somewhere and will therefore have industry contacts. COMMUNITY ENGAGEMENT.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

APRIL 11, 2017

There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. For example, SEO is most certainly a long game. Content marketing is also a long game. Influencers & Content. Every industry in the world contains influencers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Content Assets. We’re here to help! BMANational.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

DECEMBER 6, 2016

SUCCESSFUL CONTENT. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. However, a brand publishing content with no real strategy will find it very time consuming and often ineffective.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

MARCH 17, 2017

Now, we’re not saying that this is always going to be a challenging process in which you have to overcome lots of hurdles and difficult questions; nor are we denying the fact that some senior managers will possess all the relevant knowledge, but failing to prepare is preparing to fail – as the saying goes. 1 Be factual, not anecdotal.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

MARCH 1, 2017

Investing a mere 15 minutes a day to share content, post your own content, or interact with the community can help generate warm business opportunities. Rather, focus on consistently pushing out quality tweets with relevant content. Is what you’re posting relevant to them? 2) Facilitate sales opportunities.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100