Industrial Marketing Today

SEPTEMBER 26, 2011

Here I am not referring to new subscribers to newsletters and free content. For more on that, refer to my post, “Subscribers to Free Content are NOT Leads.”. This will help you gather lead intelligence that is important for segmenting and improving relevance. Here, I am referring to adding dynamic content to your emails.

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Industrial Marketing Today

AUGUST 26, 2011

Inbound marketing with content has been getting all the attention lately. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. Use dynamic content in your email marketing.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

APRIL 26, 2011

IMO, they are and will continue to be very useful provided your content is relevant. The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. What is dynamic content in emails?

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60