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The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

Hubspot

However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

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Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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Dionisios Favatas of the Truth Initiative Discusses How Identity Resolution Powers Public Service Campaigns

LiveRamp

By understanding what people do care about, like the impact of tobacco on the environment, and being able to tap into that, we’re able to engage people in a topic that is relevant to them directly. For the first 15 years of the campaign, traditional television and on-the-ground presence was how we reached the population.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. ” Specifically, she calls out content, community, and commerce as the critical ingredients for a successful ecommerce company, and provides Houzz as an illustration of how to combine the three to maximize a customer experience.

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Why Connected TV Advertising Is Going to Be the Next Big Thing

Single Grain

In its simplest form, CTV refers to any television that can be connected to the internet. Here’s a more detailed breakdown: Platform Integration : Connected TV advertising is displayed on smart TVs, gaming consoles or devices like Roku, Apple TV, and Amazon Fire Stick that enable internet connectivity on television sets.

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Top 10 Digital Marketing Solutions for Today’s Professional Services Firms

Hinge Marketing

Key features of a high-performance website include: A blog focused on delivering practical educational material on business challenges that are relevant to your audience. A library of longer, high-value content, such as executive books, guides, webinar recordings, research reports and mini courses. Content Marketing.

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Elevate B2B Marketing News Weekly Roundup: Threads Gets Branded Content Tools & B2B Marketing Spend To Top Pre-Pandemic Rates

Top Rank Marketing

LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percent of all U.S.