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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. Buzzsumo allows you to compare two or more Facebook pages and their content performance, side by side. You can also regenerate its responses until you find copy ideas you are better satisfied with.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Write a rebuttal. Click To Tweet.

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Interview with Mark Schaefer

Onalytica B2B

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. This is going to have to change.

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Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. video from Fluke Corp.,

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

Unlike other, similar sites, Snapchat content has traditionally lived only within the app, making it impossible to experience Snapchat without downloading it and creating an account. Snapchat has made deep investments in innovative content strategies designed to engage users in new ways. Image attribution: Isaiah McClean.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This tool helps you unify brand messaging across multiple touchpoints through content personalization. They specialize in voice and video calls as well as cross-channel personalized messaging. Voice Select offers many features for voice and video calls. You also get surveys, API access, customer profiling, and journey tracking.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

Stories are little video collections of your Snaps that you can put together which only last for 24 hours. Combining geofencing with an exclusive Snapchat filter for an event - also known as a geofilter - is a prime way to get supporter-created content online. Swiiiiiipe right or ask us how to find it ♥️