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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

They are a detailed description of a specific type of person within your target market, who you will keep in mind when creating your content. If you create a piece of content with a specific female persona in mind, it won’t deter males who fall into the same group. Do you know who is in there, why and what their profile is?

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This tool helps you unify brand messaging across multiple touchpoints through content personalization. You also get surveys, API access, customer profiling, and journey tracking. There are many things you can do with these tools. Managed service providers can also use Adobe to manage websites for their customers.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This tool helps you unify brand messaging across multiple touchpoints through content personalization. You also get surveys, API access, customer profiling, and journey tracking. There are many things you can do with these tools. Managed service providers can also use Adobe to manage websites for their customers.

article thumbnail

Customer Engagement Software Pricing Guide

TrustRadius Marketing

This tool helps you unify brand messaging across multiple touchpoints through content personalization. You also get surveys, API access, customer profiling, and journey tracking. There are many things you can do with these tools. Managed service providers can also use Adobe to manage websites for their customers.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.