Onalytica B2B

APRIL 26, 2018

Identify influencers whose knowledge, expertise and content style are so aligned to your brand that you trust them to create some great content without too much control or guidance. It’s quick, easy and relevant to the influencer so they’re likely to say yes. 1) Keep the barriers to entry low.

Work Management 279

Work Management Lead Ranking Lead Scoring Budget Programs 279

Onalytica B2B

APRIL 3, 2018

Is it relevant to your brand? What kind of content do they tend to post? What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

JULY 26, 2018

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. Within the pharmaceutical and life sciences space, Social Media Influencers (not celebrities) produced a 60% greater shift in brand perception measurements compared to any other kind of advertising content – this includes influencer advertising.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 15, 2018

a lot of sales people sit here). • LinkedIn and Facebook Accounts but no Twitter or Instagram account. • Shares occasional brand content on LinkedIn. • Publishes 1-10 social media posts per month on LinkedIn. • Audience size: Up to 2,000 online (LinkedIn and Twitter combined). Read on to learn how. Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

JULY 19, 2018

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Why were there so many fake accounts in the first place? And for what? Any change below 3% is negligible.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

FEBRUARY 17, 2016

Be sure to follow them to stay up to date on the best content and resources on IoT! Like in any data-driven business model, customer-centricity and relevance are key factors to excel. There are some familiar names among the individuals, who have come up every year such as Vala Afshar, Simon Porter and Alexandra Deschamps-Sonsin.

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

Onalytica B2B

APRIL 27, 2017

Customers choose to consume influencers’ content. The reason the above works so well is that if a customer is being exposed to an influencer’s content, then they are familiar with them and follow them. So, they have consciously made a decision to consume that content which is half the battle won. they spend on AdWords.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235