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Biznology

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How to Blend Your Content Strategy with Your Other Marketing Initiatives

Biznology

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

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11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). Find the right one and and you’ve found an invaluable asset. How do you know?

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How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

Keywords will let you appear in relevant searches (both globally and locally), guest posts on reputable sites will drive quality traffic to your site, while technical and on-page SEO will boost user experiences and get search engines to rank you higher. Managing Projects and Staff Is Easier.

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My unbeatable process for building links

Biznology

Think about why Google is interested in measuring inbound links—it is an unbiased vote for the quality of the content. If your approach to link building is more akin to traditional PR, when you are making sure people are exposed to your content and then decide to link to it, that’s more my style. Er, my process. That’s it.

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How to Build a Content Strategy that Delivers Results

Biznology

More than 60% of businesses are investing in content marketing. Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically.

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You’re doing a terrible job with search and social

Biznology

I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The named owner of the company is a lawyer but is passionate about Search Engine Marketing.

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New York Times: all’s fair in love and marketing

Biznology

It can actually deliver on the promises of both hypertext and the world wide web , which is the ability for content to be more than self-referential. It can easily offer history, context, and related content — things that most mainstream media stories are terrible at. Every content-marketer knows when traffic is best.