Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. The technology is only an enabler - the content is the ticket.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. The technology is only an enabler – the content is the ticket.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2009

ardath421 : sell the download (content) NOT the company on your landing page (Flint) #sherpab2b09. jepc : Genoo chose not to blog, but to create microsite [link] & promote it in their own LinkedIn Group #sherpab2b09. #sherpab2b09. mvolpe : Quick Landing Page Tips from #sherpab2b09 [link]. alanorourke : Clarity trumps persuasion!

Microsite 100

Microsite Landing Pages CTR Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

#sherpab2b09 mvolpe : Quick Landing Page Tips from #sherpab2b09 [link] alanorourke : Clarity trumps persuasion! 19%-44% CTR.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100