Bluetext

JULY 16, 2021

As we mentioned, the first step in developing a new brand for an M&A should be to gain understanding and consensus on how you want to be (and can/should be) positioned within the market via your company messaging and positioning. Define the New Company Structure . How do they fit into the company story and how do you market them?

Brand Identity 26

Brand Identity Branding Work Management Marketing Analytics Tools 26

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Assess Where You Are and Where You Want to Go with Your Content Strategy.

Paid Content 255

Paid Content Content Marketing Paid Search Agency Content 255

Sprout Social

DECEMBER 19, 2023

In this list of social media job titles and descriptions, we cover all the positions you need on your core team. We also included a round up of emerging titles forward-thinking companies are hiring for to secure a social-first competitive advantage. The truth is, paid social is complex across the board.

Social Media 101

Social Media Media Paid Social Agency Work Management 101

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. 6 social campaigns that captivated the internet in 2021. You don’t have to be a creative genius to dream up the next brand campaign to break the internet.

Social Media 132

Social Media Campaigns Media Best Practices 132

Salesforce Marketing Cloud

NOVEMBER 17, 2023

This is what creates a seamless customer experience, whether a shopper visits your website, mobile app, social media, or anywhere else. In fact, 53% of them expect companies to anticipate their needs. For customers, social commerce is a convenient way to find and purchase products. So, what makes an ecommerce website shine?

eCommerce 59

eCommerce Work Management Marketing Management Merchandising 59

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? Get ready to excel with our comprehensive guide and downloadable promotional plan template.

Promotion 52

Promotion Planning Examples SWOT 52

Martech Advisor

OCTOBER 4, 2019

Today, for many companies, the dream of delivering 1-to-1 personalization is becoming a reality. More than 55 speakers – from companies including Abercrombie & Fitch Co., Instead of presenting me with content about home equity line options, it encouraged me to download the mobile app (which I already use every day).

Personalization 44

Personalization Marketing AI Marketing Management Touchpoints 44