Content Marketo Microsite White Paper 
Ambal's Amusings
MAY 12, 2010
Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Stephanie Tilton. Get Customers.
The Point
MAY 8, 2012
Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader.
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Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.
SnapApp
FEBRUARY 23, 2016
The location, the weather, the food… oh and of course, the content. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Content should educate and inform rather than interrupt and sell.
SnapApp
FEBRUARY 22, 2016
The location, the weather, the food… oh and of course, the content. . Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Content should educate and inform rather than interrupt and sell.
Kapost
OCTOBER 31, 2016
2) Content Management Systems (CMS). Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. But content without structure would be chaos. Example: Marketo. Example: Salesforce. Example: Ahrefs.
Webbiquity
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?
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