Adobe Experience Cloud Blog

AUGUST 20, 2018

Create content that’s insightful and relevant to your audience. Look for a tool that allows you to plan your social media moves and grab relevant statistics when you need them. Instead, salespeople and marketers alike should focus on building their networks and sharing relevant information for their ideal customer profile. .

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Biznology

AUGUST 17, 2018

Go back and look at the search terms that brought in your customers over the prior three, six or nine months, says Mike Madden of Marketo. You’ll be surprised at the breadth of topics people searched on, and you’ll generate great ideas for fresh content to attract more buyers like them. Makes a lot of sense.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant. Do you have a relevant audience to share with the influencer? Merchandise?

Content Marketing 48

Content Marketing Planning Advertising Agencies Lead Ranking 48

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

Adobe Experience Cloud Blog

MAY 13, 2013

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. Highly visual content design. Merchandise our best content. Connect content to authors. Highly visual content design. Multiple paths to social. Social validation.

Marketo 48

Marketo Practices Merchandising Best Practices 48

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing. Get Content. Set Parallel Content Goals.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

DECEMBER 30, 2016

This is relevant to all marketers. Ann Handley , Chief Content Officer of MarketingProfs. “A Costco says it is “a membership warehouse club, dedicated to bringing our members the best possible prices on quality brand-name merchandise.” 2016 was a crazy year in a lot of ways…an election year (in the U.S.) has a way of doing that.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Merchandising Marketo 109