Convince & Convert
DECEMBER 18, 2012
Sales leads are the cornerstone success point to any business-to-business (B2B) industry. If you know when someone is looking to buy a product or service that you offer, you can contact them directly, pitch your service, and spell out their return on investment to secure the sale. However, too much focus is placed on these quick win sales.
Hinge Marketing
JANUARY 1, 2016
You know you need to create premium content in order for your online marketing strategy to work – but have you focused on the issues and topics that keep your target audience up at night? In this Slideshare presentation you will learn what content targeting is, what the benefits are and how to do it effectively.
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Hinge Marketing
MAY 12, 2016
Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads.
Oktopost
MARCH 2, 2020
Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.
Outgrow
FEBRUARY 14, 2023
This goal gives you a specific lead generation target to hit, in a certain period. Use Content Marketing Content marketing is another great strategy for SaaS lead generation. Blogs are a classic when it comes to long-form content. Eventually, you end up saving time and effort.
Marketing Insider Group
MAY 12, 2010
Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?
Hinge Marketing
AUGUST 14, 2013
Marketers need to think in terms of prepositioning their firms for success by mastering online marketing techniques. Done correctly and consistently, these techniques result in highly effective online lead generation. But online lead generation doesn’t happen by accident.
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