Why Your Company’s Blog Doesn’t Make the Phone Ring
Marketing Craftmanship
AUGUST 29, 2017
All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if the goal of a blog and other forms of content marketing is to generate new business. You don’t merchandize your blog content. Your posts are too long. Fewer than 500 words is even better.
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